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GGWOA

Great Green Wall of Africa

Stage lighting at an IMAGINE-1 performance

CREATIVE CAMPAIGN

IMAGINE-1

Pan-African creative campaign reframing the Great Green Wall through music, film, and immersive art so that restoration feels as cultural as it is technical.

PROJECT OVERVIEW

Culture as Climate Infrastructure

IMAGINE-1 invites artists and audiences to see the Great Green Wall not just as a technical project, but as the backbone of stories, sounds, and images that define a generation.

50+
Artists Engaged
Musicians, filmmakers, visual artists, and storytellers from across the continent.
3+
Cities & Hubs
Programming anchored in key Great Green Wall and cultural hubs.
Millions
Digital Impressions
Audiences reached through concerts, screenings, and digital campaigns.

PROJECT BACKGROUND

Reframing the Great Green Wall in the Public Imagination

While policymakers negotiate targets and financiers structure deals, artists are often the ones who make climate futures feel tangible. IMAGINE-1 gathers a constellation of creators to tell the story of the Great Green Wall as a cultural renaissance.

Through residencies, labs, and commissions, the programme supports works that travel between festivals, neighbourhood venues, and digital platforms, ensuring that Sahelian voices are centred in global conversations.

Every song, film, and installation becomes an entry point for new allies—from local youth to international audiences—to see themselves inside the restoration story.

Artist speaking on stage about the Great Green Wall

FIELD NOTE

"When audiences sing along to restoration anthems, they carry the Great Green Wall into their daily lives."

IMAGINE-1 curator

PROGRAMME DESIGN

How IMAGINE-1 Comes to Life

The programme weaves together residencies, co-creation labs, and showcases so that artists can experiment, produce, and present work in close dialogue with communities along the Wall.

Music & Live Performance

Concerts and sonic collaborations that position restoration as a shared cultural project, not just a policy target.

Film & Visual Storytelling

Short films, documentaries, and visual essays that follow communities along the Great Green Wall in their own words.

Immersive & Digital Art

Installations, exhibitions, and online experiences that invite audiences to imagine resilient Sahel futures.

RESIDENCIES & SHOWCASES

Moments from IMAGINE-1

A glimpse into performances, screenings, and installations that are helping the world feel the promise of the Great Green Wall.

Artists performing at an IMAGINE-1 showcase

Artists performing at an IMAGINE-1 showcase

Audience at a Great Green Wall storytelling event

Audience at a Great Green Wall storytelling event

Film crew capturing scenes in a Sahelian landscape

Film crew capturing scenes in a Sahelian landscape

Immersive installation inspired by the Great Green Wall

Immersive installation inspired by the Great Green Wall

JOIN THE CAMPAIGN

Co-create the Stories of the Great Green Wall

From commissioning new works to hosting showcases, partners can help IMAGINE-1 bring restoration stories to stages, screens, and public spaces worldwide.